MAKE YOUR FIRST MOVE
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An online store for bridal and couture dresses paired with managed ad campaigns, giving customers a direct way to explore collections, request pieces, and discover new designs through social media.
The focus was on presenting each dress in a way that feels personal and refined. The webshop was built to highlight details, fabrics, and silhouettes while keeping navigation simple. At the same time, ad campaigns were structured to bring attention to key collections and seasonal pieces.
Before the webshop and campaigns, collections were mainly discovered through direct contact. There was no central place where visitors could browse dresses, and marketing efforts were not yet structured for consistent online sales. This made it harder to reach new clients and showcase the full range of designs.
Customers can now explore collections at any time and connect directly through the webshop. The ad campaigns support steady traffic, while the store makes it easier for clients to move from inspiration to purchase, helping Merita Couture grow its online sales alongside its atelier work.
“Working with Alding was straightforward and efficient. They understood what we needed from the beginning and turned it into a website that represents our properties clearly and professionally. Communication was quick, and any adjustments we requested were handled without complications. We’re very satisfied with the final result.”
