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Luxury fragrance brand Blanc Coeur launched its online store alongside a refreshed visual identity, allowing customers to purchase perfumes directly through the webshop.
The webshop was designed to reflect the depth and character of Blanc Coeur’s perfumes. Each product page highlights scent notes, mood, and composition so visitors can understand what makes every fragrance unique. The layout focuses on visual storytelling, allowing customers to explore collections naturally while keeping attention on the products themselves.
Before Alding, Blanc Coeur did not have an online store and their branding did not fully reflect the quality of their fragrances. Customers had no way to browse or purchase products digitally, and the brand lacked a clear visual direction. This made it difficult to reach new buyers and present perfumes in a way that matched their luxury positioning.
Blanc Coeur now has a webshop where customers can explore fragrances, learn about scent profiles, and place orders directly. The updated branding supports the premium character of the products and creates a consistent look across the store. Visitors can move easily through collections, and complete purchases without friction.
